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The Marketing Gurus
Editor Chris Murray

This is an ideal gift for busy professionals. The book offers summaries of great marketing classics including:

The Tipping Point by Malcolm Gladwell
Crossing the Chasm by Geoffrey Moore
Positioning by Jack Trout and Al Ries
Kotler on Marketing by Philip Kotler
The Popcorn Report by Faith Popcorn
The Anatomy of Buzz by Emanuel Rosen
Purple Cow by Seth Godin
Relationship Marketing by Regis McKenna

This is a Paperback