Introductory Certificate in Marketing - Level 3

This course is a good start in acquiring a first professional qualification in marketing.

The course contents are:

What is Marketing?

• Section 1 – Understanding the role and function of marketing

• Section 2 – Understanding the marketing environment

• Section 3 – The marketing mix

• Section 4 – How marketing is applied in different organisational contexts

Understanding Customer Relationships

• Section 1 – Understanding customers

• Section 2 – Building and maintaining effective internal and external customer relationships

• Section 3 – Communicating with internal and external customers

• Section 4 – Providing customer service for internal and external customers

If English is not your first language, evidence of at least IELTS level 6.5 or Trinity ISE III/IV will be required.