Professional Certificate in Marketing - Level 4 – Intermediate

Are you working in a marketing support role?

Do you have a more senior role with marketing responsibilities?

This course will give you a practical insight into marketing and how the principles are applied at a tactical level.

Marketing Essentials

• Offers a detailed explanation of the key theories and practice behind marketing.

Assessing the Marketing Environment

• Provides an understanding of the internal and external marketing environment with broad consideration of the impact of international and global marketing. 

Marketing Information and Research

• Focuses on the importance of marketing information and explores different research methodologies.

Stakeholder Marketing

• Focuses on the nature and scope of an organisation's diverse range of stakeholders (of which customers are part) and their importance to the marketing process.

If English is not your first language, evidence of at least IELTS level 6.5 or Trinity ISE III/IV will be required.