Professional Diploma in Marketing – Level 6 – Advanced
Are you managing the marketing process at an operational level?
This course is popular with Marketing Executives; Business Development Managers; Departmental Managers; Product/ Brand Managers; Marketing Managers and Account managers
The course will give you an insight into:
Marketing Planning Process
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Evaluating marketing processes, conducting marketing audits, developing marketing plans and effective strategies
Delivering Customer Value through Marketing
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Developing and managing brand and product portfolios, demonstrating brand values and competitive advantage. Determining a customer-focused, efficient and effective strategy
Managing Marketing
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Managing marketing teams, measuring performance, preparing budgets and ensuring good financial management
Project Management in Marketing
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Identifying risks and mitigation strategies, using project management tools and techniques, design, develop and plan marketing campaigns effectively, in terms of quality, resource and delivery. Monitor and measure the outcomes of marketing projects
If English is not your first language, evidence of at least IELTS level 6.5 or Trinity ISE III/IV will be required.